Sunday 9 January 2011

Dave Matthews Band Brands Itself Wildly Successful

In terms of concert ticket sales,it is revealed that Dave Matthews Band are not the most successful musical performer on the planet,step aside,Lady Gaga.

According to Billboard Boxscore,between 2000 and 2009,the Dave Matthews Band sold over 11 million tickets to its concerts — more than any other band.

The Dave Matthews Band isn't exactly a brand name, certainly not in the same category as Bon Jovi, Lady Gaga, Paul McCartney, or other such performers who have great box office pull. In fact, DMB has sold only around 30 million records over twenty years — modest by superstar standards.

What DMB has done differently, though, is build a legitimate road band brand by touring incessantly.

According to Slate, the band had 62 dates in 50 North American cities playing to almost 1.3 million fans in 2010. That was more than any other musical artist in North America, and DMB also traveled to South America and Europe to boot. Since 1992, DMB has performed close to 1,700 shows.

Dave Matthews Band also look after its loyal fans, according to Slate: "It offers a high proportion of plum tickets to fan-club members and offers them tons of freebies and special deals online."

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